About this service

Video scripts are not written copy with stage directions added. They are spoken arguments. The pacing, the sentence length, the pause placement, the rhythm of information are all different from written persuasion. A sales page that converts does not automatically work read aloud. A video script that works does not automatically read well on a page.

We write for the medium. That means short sentences for complex ideas. Pattern interrupts where attention drops. Restatement of the key argument in different words after each supporting point. Hooks that work within the first three seconds. CTAs that work for viewers who watched to the end and viewers who skipped to the last two minutes.

We cover YouTube scripts (long-form and shorts), VSLs, explainer videos, ad video scripts (15, 30 and 60 seconds), webinar openers and closers, and podcast intros. For VSLs, we write the script and the post-VSL order page together so the two are consistent.

What is included