About this service

Performance ad copy is not the same as other copywriting. The constraints are severe. You have a fraction of a second to stop a scroll. The headline either earns the click or does not. There is no recovery. The rules for what works depend not just on the message but on the platform, the placement, the audience awareness level, and the creative format.

We do not write one version of an ad and call it done. We write creative sets designed for testing. Each variation has a clear hypothesis: this version tests a different hook, this one tests a different CTA, this one tests emotional versus rational framing. We document the hypothesis so your media buyer can run a structured test, not a random one.

We cover Meta (Facebook and Instagram), Google (Search, Display, Performance Max), LinkedIn, TikTok Ads and programmatic. For bilingual campaigns, both Italian and English versions are written natively.

What is included