Six copy specialisations.
Conversion, launch, ads, email, authority and video.
Sales pages, landing pages, VSLs and long-form offers. Written around what makes your specific audience buy, not around generic persuasion tactics.
Drip campaigns, nurture sequences, post-purchase flows and broadcast emails. Copy that builds the relationship before it asks for anything.
Meta, Google, LinkedIn and programmatic ad copy. Headlines, body, hooks and CTAs tested for the platform, the placement, and the audience temperature.
Product launches, offer activations, beta campaigns and promotional windows. The full copy stack from pre-launch to close, structured around your specific offer architecture.
LinkedIn thought leadership, industry bylines, guest posts and content that positions you as the person to call in your sector. Well-argued, well-evidenced, and worth sharing.
YouTube scripts, VSLs, explainer videos, ad scripts and podcast intros. Copy designed for ears, not eyes. Pacing, hooks and spoken rhythm matter here.